The World Cup Effect: How to Win with Event Tourism

The World Cup delivered. Now let's talk about what comes next. Join us as we unpack the hospitality story behind the tournament – the operational lessons, the revenue opportunities, the strategies that worked – and what hoteliers can do differently next time an event comes to town.

Sep 3

2:00 PM EST

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Webinar Highlights

Tommy Kalita, Fintech Solutions Specialist at Mews, and Jennifer Hill, SVP Commercial Strategy at Kalibri Labs, will speak with Steven Allison the Director of Revenue Management at StayPineapple – who experienced the World Cup first-hand. Real insight from the people who lived it, and a practical playbook to carry forward into the events still ahead, from the Olympics to F1 and beyond.

Whether you’re a hotel owner, operator, GM or revenue manager, you’ll find more than highlights here – you’ll get honest answers, actionable insights and ideas you can put into practice.

Unpack how the World Cup impacted demand, pricing and revenue opportunities across North America.

Hear directly from hoteliers on what worked, what didn't, and what they'd do differently next time.

Explore the operational moments that tested hotels – and the responses that worked.

Learn how to price, prepare and position your property before the next wave of event demand arrives.

Walk away with a clear action plan for the Olympics, F1 and the major events still to come.