Independent hoteliers know their markets intimately. The harder part is turning that knowledge into a rate strategy that can be executed consistently, across every channel, as demand changes.
Traditionally, that could mean piecing together different systems for pricing, distribution and performance data. Valuable time gets spent switching between tools and keeping information in sync – leaving teams working from yesterday’s picture while today’s demand has already moved on.
That’s why Mews RMS is built directly into the Mews operating system. Pricing strategy, dynamic pricing and business intelligence all work together in one connected workflow. Teams can set their strategy, automate its execution and see the impact from the same data, without exports, manual handoffs or data delays.
Five US properties are already using this approach to tackle very different revenue challenges. Here’s what changed for them.
The Local House: taking back the time spent on pricing
The Local House is an 18-room boutique hotel just steps from the ocean in Miami Beach, with a rooftop pool and a seafood restaurant popular with locals.
For a small team focused on a highly personal guest experience, manually managing rates for eight hours every month was time they needed to spend elsewhere.
With Mews RMS, rates are dynamically adjusted throughout the day. The team still reviews and changes pricing when it wants to, but rate management now takes around two hours a month, versus the eight they previously spent – a 75% reduction in manual work.
“With Mews RMS, we went from manually updating rates once or twice a week to having rates dynamically adjusted throughout the day. It saves us so much time, and we’ve been able to really push the boundaries of what we thought was possible with our pricing.” – Katherine Reyes, General Manager, The Local House
And while the team was spending less time on rate management, ADR increased 36% over 18 months, from $125 to $170.
Pelham Hospitality: making every seasonal opportunity count
Pelham Hospitality operates Pelham House Resort, Pelham on Earle and Love Farm Lodge on Cape Cod, where demand is concentrated into a short season and competition from short-term rentals is intense.
In a market like this, demand can spike quickly – and a missed pricing opportunity is difficult to recover. Underprice a high-demand Saturday in July, and it can’t be made up for on a quiet Tuesday.
As part of a $20M renovation and repositioning, Pelham needed a way to capture pricing opportunities as quickly as demand was changing. With Mews RMS, rates now adjust in small, incremental steps based on demand, competitor behavior and booking pace – helping the team capture more of every peak.
The result is a perfect balance of automation and human judgement. The team now sets in-season pricing for the week in one or two clicks a day, while leadership applies its market intuition during extreme shoulder or off-season periods. Together, that approach contributed to a 250% increase in ADR, from $199 to $700.
Terrace Bay: moving from recommendations to real execution
Terrace Bay Hotel has 117 rooms on the northern shores of Lake Michigan, with a busy wedding calendar and a summer season that can make or break the year.
The team began cautiously, reviewing and approving every Mews RMS recommendation to build confidence in the algorithm. When summer arrived and there were more guests to look after, they were ready to give the system more control – and switched on Autopilot.
“Going on full autopilot proved to be a fantastic choice. With less time to review and approve rate suggestions as we're busy with operations, Mews RMS on autopilot is the perfect solution.” – Jarred Drown, Co-owner, Terrace Bay Hotel
That newfound confidence also changed how Terrace Bay approached distribution. Instead of restricting OTA availability when demand was high, the hotel could keep those channels open and let dynamic pricing respond to demand. It paid off, with revenue increasing 38% after one year.
Hollywood Hotel: building a forecast the team can trust
Hollywood Hotel is a 127-room landmark in the heart of Los Angeles, where events and sudden changes in demand can quickly shift the outlook.
For the team, the challenge wasn’t simply setting rates. It was having enough confidence in the numbers behind those decisions to plan the business around them.
Mews RMS brings pricing and forecasting together with Mews Business Intelligence, giving the team clearer visibility into performance and future demand. With pricing, booking and inventory data connected, there’s less need to switch between systems or manually validate what the numbers are saying.
“The time saved has been tremendous. Forecast accuracy has been within 10% all month, and my team no longer needs to babysit rates.” – Jeff Zarrinnam, CEO, Hollywood Hotel
Forecast accuracy has stayed within 10% month after month. And because its rate structure is managed within Mews, Hollywood Hotel can cascade rates across its OTA channels without the manual syncing its previous setup required.
Nova Inn Resort: connecting revenue to the bigger picture
Nova Inn Resort is a 103-room independent hotel in Boynton Beach, Florida, undergoing a full repositioning under new ownership and management.
Its previous commercial setup combined a legacy PMS, SiteMinder and a separate RMS. That created complicated rate flows, parity issues and a fragmented view of pricing and availability – just when the hotel needed clarity most.
With Mews RMS built directly into the PMS, the team can manage pricing alongside the operational data it depends on, without the reconciliation headaches of a separate RMS.
“Mews RMS gives us confidence in our pricing decisions while still allowing us to remain in control of our strategy.” – Iliass Hallioui, General Manager, Nova Inn Resort
That connected approach has supported a 36% year-on-year increase in Standard Room ADR and a 37% increase in Suite ADR.
Five different properties. One connected approach to revenue management.
Pelham Hospitality: ADR increased 250%, from $199 to $700
Terrace Bay Hotel: revenue increased 38% after one year
The Local House: ADR increased 36%, from $125 to $170, while time spent on rate management fell from eight hours to two per month
Nova Inn Resort: Standard Room ADR increased 36% and Suite ADR increased 37% year on year
Hollywood Hotel: forecast accuracy stayed within 10% month after month
And the impact goes beyond these five hotels. Mews customers using Mews RMS save up to 20-30 hours monthly generate 13.7% more total revenue per square meter on average than those without an RMS.
Revenue management, connected
The opportunity with Mews RMS isn’t simply to replace manual pricing with automation. It’s to make revenue management part of the same operating system that runs the hotel.
With Mews, your pricing strategy and guardrails live in the PMS, Mews RMS handles the day-to-day optimization, and Mews BI gives you the performance picture – all working from the same data.
No separate RMS to keep in sync. No data delays. No jumping between systems to understand what’s happening.
It’s a simpler way to turn revenue strategy into action – and a more connected way to run the hotel.
Ready to put revenue management to work? Book a demo and see what Mews RMS could do for your property.