Retreats Group combines historic luxury with modern tech
The UK luxury hotel group boost RevPAR and guest engagement by moving to Mews.
Retreats Group customer story
online check-in rate
33%
at Roch Castle
increase in RevPAR
32%
over first three months with Mews
higher RevPAR
133%
for direct bookings compared to OTAs
About Retreats Group
Retreats Group operates three of Wales’ leading luxury hotels and guest accommodation venues: Twr y Felin, a former windmill and Wales’ first contemporary art hotel; the dramatic Roch Castle with panoramic views; and Penrhiw Priory, a five-star self-catering retreat in the beautiful Welsh countryside. Each property combines history, outstanding service, and a warm Welsh welcome. Formerly with Hotel Perfect, they migrated to Mews in 2022.
“Mews provides a much better online booking experience for our guests and a more intuitive rate set up system, giving us increased ability to compete with online OTAs.”
More revenue with Mews Booking Engine
Challenge
Although channel managers are important for reaching a wide audience, Retreats Group wanted to better compete with OTAs and drive more profitable direct bookings.
Solution
Mews Booking Engine is available as standard for every Mews property. Its intuitive, sleek design makes it easy for guests to book, reducing the amount lost through OTA commission. Setting up different room rates and bookable extras is fast and simple for the Retreats Group team, allowing guests to choose between packages such as wellness experiences and exclusive use of the castle. And of course, all inventory is updated immediately.
Result
• 133% higher RevPAR for guests who booked through Mews Booking Engine compared to OTAs
• Multiple rates and extras for each property and room type
• 3.7% booking engine conversion rate (industry average is 3.3%)
Intuitive, time-saving dashboards
Challenge
Legacy hospitality systems can be complicated to use, with important information housed in different areas of the platform.
Solution
There are a number of modern, easy-to-use dashboards in Mews, the most important of which is the dashboard that serves as the hub for daily operations. From this single screen, the team can immediately see the live status of daily tasks, reservations, and housekeeping, making it easy to plan and manage workload. There are also quick links to reports and guest profiles, and this quick navigation is a big time saver for staff.
Result
• One to two hours save everyday through automation and more streamlined processes
• A fast, cloud-native solution means no waiting or long load times when accessing data or checking guests in
“Mews has made day-to-day life in reception much easier. It’s really helpful that it’s a cloud-native system as our team can access it from anywhere.”
Looking ahead
Retreats Group has only been with Mews for a few months, so they’re looking forwarding to discovering more about their new solution and how it can help to maximize revenue, particularly when it comes to making the most of the summer season.
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