Coworking hotel: 6 factors every property should nail

Key takeaways

• Coworking spaces help hotels monetize underused areas while attracting remote workers, digital nomads and local professionals throughout the year.
• Flexible space usage, from desks to meeting rooms, allows properties to generate revenue beyond traditional room bookings.
• Successful coworking hotels combine thoughtful infrastructure, flexible pricing and complementary services such as food and beverages.
• Technology that supports multi-space booking, dynamic pricing and reporting makes it easier to manage coworking operations and track profitability.

Travel today rarely fits into neat categories. Some guests travel purely for leisure, others for business and many now combine both. A vacationer may need a few quiet hours to work during the week, while digital nomads move between destinations while working remotely.

As these travel patterns evolve, hotels must adapt to stay relevant. One increasingly popular strategy is creating a dedicated coworking space within the property.

Coworking areas allow hotels to attract remote workers, digital nomads and local professionals while making better use of existing spaces. With the right setup, they can become a reliable source of additional revenue.

This article explores the key factors hoteliers should consider when setting up a coworking space, from pricing and infrastructure to services and promotion.

Why turn your property into a coworking hotel?

Hotels already generate revenue through day-use rooms, meetings, events and long stays. Coworking spaces add another opportunity by turning underused areas into productive work environments that can generate income throughout the year.

Unlike many new hotel services, coworking requires relatively little additional infrastructure. Often, it simply involves reconfiguring existing public spaces and ensuring reliable Wi-Fi, sufficient power outlets and comfortable seating.

Beyond revenue, coworking spaces help hotels connect with remote workers, digital nomads and local professionals. This expands your customer base, supports off-season demand and positions your property as a flexible hub for both travelers and the local community.

6 essential factors for setting up a coworking hotel space

There are many factors to consider when it comes time for your hotel to set up coworking spaces, which we'll take a look at in more detail below.

1. Rent spaces for extra revenue

Increasing profitability is about recognizing that each room and space in your hotel is prime real estate. The more of your property you can monetize, the more daily revenue you can generate, and the more you can diversify your income.

To make a profit from individual spaces, it's important to have a property management system that allows you to sell different services at different rates through the same booking engine.

With the Mews hospitality operating system, you can create bookable spaces such as offices or desks with their own pricing. These can be reserved through the same booking engine that guests use to book their hotel rooms, allowing for more accurate reporting and the ability to analyze profitability better.

2. Convert rooms into meeting spaces

Your coworking space doesn't have to be limited to the lobby or bar. Large rooms, suites and function rooms can double up as meeting rooms, helping you make better use of spaces which may not be occupied every day.

These spaces can also be offered to local businesses looking for a place to host meetings and even training. Exploring co-working, meetings and events helps you rethink how to maximize your spaces.

It’s also important to provide quiet areas for video calls and focused work. Smaller, unoccupied hotel rooms can easily serve as private meeting spaces that guests or local professionals book by the hour during periods when they would otherwise sit empty.

3. Bundle coworking with food and beverages

Guests using your coworking space are ideal candidates for complementary services. If your property has a restaurant or bar, consider including coffee, snacks or lunch in the workspace price, or offering them as add-ons.

Remote workers typically spend several hours on-site, which naturally creates demand for refreshments throughout the day. Making food and beverage options easily accessible, whether through packages, discounts or convenient ordering, can increase average spend per workspace guest.

4. Enable flexible pricing for target groups

Not all customers have the same needs, so you need to ensure that your coworking offering has a rate to suit all possible needs.

There may be digital nomads looking for both a workspace and long-term accommodation. Some may already have accommodations but are in need of a place to work. You should keep in mind these needs and design a pack to suit them.

Another potential profile could be a local professional who prefers an alternative to working from home and is looking for a nearby place to work remotely. Whether they're searching for office space on a sporadic basis, regularly or daily, have an offer designed for all of these potential needs.

The table below outlines common coworking user groups, their workspace needs and pricing models that can suit each segment:

The more flexible your pricing structure, the wider range of target groups you will attract.

5. Create a workspace infrastructure checklist

As mentioned previously, many hotels are already set up for success because they have space, staff, time and the means to create coworking space with little extra effort. Nonetheless, it's important to consider some basic infrastructural musts.

Essential business and coworking amenities for hotels with workspaces include:

• Accessible bathroom facilities
• Adequatepower outlets for laptops and devices
• Meeting rooms (small for one-to-one video calls,largefor in-person meetings)
• Access to water, coffee and tea (included in the daily rate or available for purchase)
• A place to get food or snacks or to eat a packed lunch
• Comfortable tables and chairs to make your hotel a pleasant place to work from all day

6. Design a promotion plan

Once your hotel decides to create a coworking space, the strategies you use to promote it will be important. You want to attract as wide an audience as possible, whether that be digital nomads, remote workers, hotel guests or local businesses. So, consider having a promotion plan designed for each of the target groups.

Figure out how you will reach them and what you will offer them that will set you apart from the competition. Most importantly, you should answer these questions:

• Why should someone cowork from your hotel?
• What will you offer them that is different from the competition?
• What will make people choose your workspace again?

Power profitable coworking hotel spaces with Mews

Operating a coworking hotel successfully requires technology that handles multiple space types and pricing models. Mews Events Management Software streamlines workspace operations through one connected platform.

Key capabilities for coworking hotel operations include:

• Flexible space booking: Manage desks, meeting rooms and event spaces through unified availability calendars
• Dynamic pricing: Set different rates for hourly, daily, weekly and monthly workspace rentals
• Resource allocation: Track room setups, equipment needs and service requirements for each booking
• Automated billing: Process payments for workspace rentals alongside hotel accommodations through one system
• Utilization reporting: Analyze which spaces generate the most revenue and adjust offerings accordingly

Mews integrates workspace bookings with your existing property management system. This means coworking clients can book meeting rooms through the same channels guests use for hotel stays.

Automated processes reduce manual coordination between the front desk, events and F&B teams. Your staff spends less time managing logistics and more time delivering excellent service to workspace users.

Ready to transform underutilized spaces into profit centers? Book a demo.

If you’d like to explore the topic further, download our guide for more practical strategies on creating profitable coworking spaces in hotels.

Download our guide "Maximizing your property's full potential"

Discover our guide