The hospitality industry is fast paced. Things like the weather, concert announcements and global events can create demand spikes at a moment’s notice. And with every change, your static report becomes even more ineffective. The market’s moved on. Your competitor adjusted their rates two hours ago. And you? You’re staring at yesterday’s news, trying to make tomorrow’s decisions.
This isn’t just part of an inefficient pricing strategy, it’s a revenue killer. And it's why more and more hoteliers are leaning into real-time data. But that’s only part of the solution.
The real edge is in turning that data into action. When you can process massive volumes of data, spot patterns instantly and make pricing decisions on the fly, you’re not just keeping up, you’re leading. And that kind of speed and precision only comes with automation.
Let’s dig into it.
Managing mountains of data across properties
The challenge has never been finding data. Most revenue managers are drowning in it! The challenge is making sense of it fast enough to act. Plus, when you’re juggling multiple properties and high volumes of data, it leaves little time for pricing strategies and growth.
That’s where an RMS like Atomize, a Mews company, comes in. It handles the heavy lifting for hotels by processing data in real time, 24/7, up to 730 days in advance. No more digging through spreadsheets. Just live insights, smarter pricing and faster execution across every property.
Hotel real-time data only matters if it drives action
Real-time data is powerful for hotels, but only if your system knows what to do with it. That doesn’t just mean collecting and analyzing data but predicting market shifts and reacting autonomously.
That’s exactly how Atomize helps hotels stay ahead. Nearly 70% of customers set the system to run pricing on autopilot because they trust it to get it right. It monitors demand signals in real time and updates rates continuously, without manual input. Less effort, smarter pricing and better results.
Real-time data and automation help hoteliers boost revenue
Don’t just take our word for it! The best proof comes from the hoteliers already using Atomize.
- “Atomize has generated fantastic results for us. All of our properties run on real-time price automation and we save vast amounts of time; a working day per week, in other words, 30+ hours per month per property. Atomize has also increased our RevPAR by more than 20% for our properties,”
Eric Bergsten, Director of Revenue at CIC Hospitality - “Our team is impressed by the fully automated yielding performance that Atomize delivers. Atomize is a next-gen RMS solution and the application has truly helped us grow by increasing our revenues and the overall operational efficiency for our staff,”
Fredrik Ternsjö, Head of Revenue, Distribution & Systems at Ligula Hospitality Group.
Ready to move faster than the market?
For hotels, real-time data is only half of the story. To truly stay ahead, you need tech that can make decisions as fast as the market. And with the power of automation, that's exactly what Atomize, a Mews company, delivers.
With Atomize, hotels aren’t just reacting; they’re leading. Equipped with state-of-the-art tools and automating the decision-making process, they’re enjoying smarter pricing, less manual work and more revenue.
Book a demo to see what Atomize can do.
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