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2026 Hospitality Industry Outlook

AI is reshaping the guest journey. This report explores what will change for guests and hoteliers, how quickly it will happen, and what you can do today to stay ahead. Built from in-depth research and insights from eighteen industry leaders, it reveals the technologies and behaviours that will define the next era of travel.

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What’s inside?

Get forward-looking insights about how AI is reshaping the entire guest journey.

 

Expert analysis

Industry leaders share what the next wave of AI means for hotel performance. Get a clear view of how guest behaviour is shifting, where automation will accelerate, and which technologies will matter most in 2026.

Practical next steps

Get checklists, use case ideas and guidance on where to start, along with examples that show how to deploy AI without disrupting daily operations. It’s a roadmap designed to help you move with confidence.

Who needs to read this?

Hotel owners, operators, general managers and commercial leaders who want clarity on AI’s impact, with insights to build a future-ready business.

2026 Hospitality Industry Outlook - Key Takeaways

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AI reshapes discovery and booking

See how conversational search combines planning, comparison and booking into a single flow, and why structured content becomes central to hotel visibility.
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The power of agentic automation

Discover how autonomous workflows will reduce manual load across housekeeping, finance and routine guest communication.
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A new path to direct demand

Learn how AI-driven discovery gives hotels fresh opportunities to build loyalty, earn trust and drive more direct stays through better data foundations.
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Human impact as the differentiator

Explore how automation gives teams time for meaningful service, and why human connection becomes the key to standing out in an AI-rich landscape.

Make it remarkable.

Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?

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