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Mobile check in for hotels is the wave of the future. Not only is it more efficient for hotels (and guests), but it is also a way to stand out against the competition and enhance your brand reputation by showing your technologically-minded guests that you are up to speed with the current trends.
This contactless method of checking in leads to enhanced customer satisfaction, increased marketing and sales opportunities, saves time and human resources, is safe and secure, sets you apart from the competition, and can help drive revenue and boost brand loyalty.
Now that we know the benefits, let’s take a look at what exactly mobile check in is and each benefit in more detail.
What is mobile check in for hotels?
Mobile check in for hotels is technology that allows hotels to send guests a link via an app or email to check in online, ensuring that the process is as smooth as can be. The guest is asked to register their documents and payment information before they even set foot in the hotel.
Once the guest’s personal and reservation details are verified, they will receive a confirmation with a personal identification code to access the room. Guests can then enter the property by scanning a wireless key reader that will unlock the room without the need for a traditional key.
Mobile check in is a way of leveraging technology in order to provide a seamless, top-level guest experience. This same technology can be used to order room service, book transportation or find out what attractions to visit.
Why should you include mobile check in at your hotel?
There are many reasons to include mobile check in for your hotel. These are the main ones.
Enhance customer experience and satisfaction levels
Client engagement is crucial nowadays, as guests are more demanding than ever before, so you need to find a way to put your hotel a step ahead. The ability to offer a streamlined way to complete the check in process is incredibly convenient and helps avoid the hassle of waiting in a line, something that can make satisfaction levels plummet.
By creating an enhanced customer experience with smooth operations, youre more likely to get reviews on sites like TripAdvisor, which helps encourage other guests to book in the future and thereby increases guest retention rates. Furthermore, the happier your guests are and the easier all the processes are in your hotel, the greater the customer experience, which is key to driving performance metrics such as RevPAG.
Drive additional revenue through increased marketing and sales opportunities
Upselling is a strategy that’s ideally used in the initial phases of the booking process or upon check-in. During these two phases, you can present unique opportunities such as restaurant reservations, room service, upgrades, luxury services such as spas and massage treatments, or even discounted tours.
Of course, what you choose to upsell will depend on the services your hotel offers, but this tactic represents a huge margin for increasing the amount of revenue generated per booking. The hardest part is making the sale, but once you’ve made the sale, it’s easier to get your guests to add on services, and with a mobile check in this becomes even easier because they can access these opportunities at the click of a button.
Using an online check in can also prove a powerful tool for driving revenue. Now that you have a captive audience to whom you can promote activities and upsell products. Hotels can offer exclusive discounts, room service, and amenities, all of which help create a seamless guest experience.
Hotels can then use this readily available customer data to create email lists, which can be used to market different offers further down the line and encourage them to be repeat guests.
Save on time and human resources
Because we’re all about instant gratification, everyone is used to being able to do things quickly and on their terms thanks to mobile technology. This is why mobile check in is key: it keeps the check in process quick and smooth. Furthermore, with a check in kiosk, guests can take care of everything they need instantly and more efficiently. Having smarter self-service technology with the check in kiosk gives your hotel a competitive advantage over those who don’t.
With the check in kiosk, you can cut out front desk waiting times, boost guest satisfaction and create a one-of-a-kind check in experience. Set up for hotels is as easy as scanning a QR code, and can easily be integrated with other Mews Operations tools.
Guests can enter their reservation number while enjoying a contact-free experience. They can even cut their own room keys, use the integrated payment terminals, passport scanner, and take care of registration digitally.
Not only is it better for the guests in terms of time savings, but its also better for the hotel because it saves on human resources. The front desk staff that traditionally had to take care of the lengthy check-in process can now spend time improving the guest experience otherwise, freeing up time to do other more important tasks.
Provide a sense of safety during Coronavirus pandemic
Having self check in is great for reducing human interaction and possible contact points for spreading the Coronavirus. In addition, guests use their own phone to check in, so they feel safer as well. Plus, with social distancing guidelines in place, you can easily limit how many people are in any one place at a time, because you can offer different ways and places to check in. Convenience, ease and safety are now at the top of people’s minds when traveling in times of Covid.
Boost brand loyalty
Mobile check in is a service that can be seen as an added benefit to users. Having a smooth check in process allows customers to view their experience at your hotel as being well thought through and enjoyable, thereby increasing brand loyalty. By providing guests with a personalized, one-of-a-kind experience, where convenience is paramount, guests are likely to want to repeat their stay in the future, thus boosting brand loyalty.
Helps set you apart from the competition
Technology is a great way to set yourself apart from the competition because it’s a means of showing your guests that you’re on top of the latest trends. This allows guests to feel like they’re a part of technological progress, and helps with your brand’s reputation as being forward-thinking.
Competition is now fiercer than ever, and travellers favor more and more ease and convenience in their travel experience. For this reason, there’s nothing more important in today’s world than staying on top of technological advances.
Using mobile check in technology provides an important edge in the customer experience and satisfaction levels, helping to drive revenue, save on time and human resources, provide a sense of safety during the pandemic, set your hotel apart from the competition, and thereby boost brand loyalty.
Now more than ever, it’s important that guests feel like your hotel goes above and beyond, staying on top of the most current trends and providing a smooth and pleasurable travel experience, which will ultimately increase customer retention. This is what mobile check in provides.
Eva has over a decade of international experience in marketing, communication, events and digital marketing. When she's not at work, she's probably surfing, dancing, or exploring the world.
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Mews Data Dive 2023