Marketing & distribution

Marketing & distribution 20 Mar 2025

The perfect guide to hotel distribution channels in 2025

What is a hotel distribution channel? A hotel distribution channel is how your hotel's offer reaches your target audience. This can be done via a variety of methods or platforms...

Marketing & distribution 6 Mar 2025

The 5 best hotel website builders in 2025

What is a hotel website builder? A hotel website builder is a tool designed to help you create a functional, user-friendly website with features...

Marketing & distribution 5 Mar 2025

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate...

Marketing & distribution 11 Dec 2024

SEO guide for hotels: how to boost your hotel website's SEO ranking

What is SEO? SEO (Search Engine Optimization) is a set of techniques used to ensure that a website, such as a hotel's official page, appears among...

Marketing & distribution 18 Nov 2024

Insights from Mews Coffee Corner with harry’s home and Gauvendi

The latest Mews Coffee Corner episode dives into the transformative power of hyper-personalization and dynamic inventory management in hospitality....

Marketing & distribution 10 Oct 2024

What are the best 5 hotel review websites and how to get good reviews from your..

What are hotel reviews? Hotel reviews are feedback from guests after their stay, offering insights into their experience, from the quality of...

Marketing & distribution 26 Sep 2024

Why connecting your PMS and CRM is a game changer for guest experience and..

Why every hotel should connect their PMS and CRM Let’s dive into how combining these two systems can help you get closer to your guests and boost...

Marketing & distribution 12 Sep 2024

Metasearch engines and how they work in the hospitality industry

What is a metasearch engine? A metasearch engine is a comparison tool used by travelers to compare rates across different hotels in each destination....

Marketing & distribution 10 Sep 2024

20 examples of good advertisement for hotels

What is hotel advertising? Hotel advertising involves a range of marketing strategies aimed at showcasing your hotel’s services and unique value...

Marketing & distribution 5 Sep 2024

How hotel market segmentation enhances business success in 2024

What is hotel market segmentation? Hotel market segmentation is the process of grouping guests into various categories based on shared...

Marketing & distribution 7 Aug 2024

What is video marketing for hotels and what are its benefits?

¿Qué es el video marketing para hoteles? El video marketing para un hotel es una estrategia de comunicación y promoción que utiliza contenido...

Marketing & distribution 20 Jun 2024

Top 20 hotel marketing strategy ideas to increase your bookings

20 ideas to optimize your hotel marketing strategy A hotel marketing strategy should be dynamic, changing depending on the season, the year, and the...

Marketing & distribution 30 May 2024

Best 15 hotel social media marketing strategies in 2024

What is a social media marketing strategy? Social media marketing is a realm of digital marketing that focuses on the strategic use of social media...

Marketing & distribution 2 Apr 2024

Lessons from a superstar: what can hospitality learn from Taylor Swift?

Forging emotional connections One of the undeniable keys to Swift’s global success is her ability to form emotional connections with her fan base....

Marketing & distribution 28 Feb 2024

How to Message Your Hotel Guests: download the data-led guide

It’s easy to make assumptions about what guests want. After all, we’re all guests at various points throughout the year. But one of the remarkable...

Marketing & distribution 28 Feb 2024

5 technologies that are transforming hotel distribution

Top technologies applied to hotel distribution From artificial intelligence and machine learning to blockchain and big data, technological solutions

Marketing & distribution 2 Jan 2024

8 best hotel eCommerce strategies

What is hotel eCommerce? So, hotel eCommerce refers to commercial transactions that are conducted electronically over the Internet. In the hotel...

Marketing & distribution 21 Dec 2023

Partnership marketing for hotels: maximizing collaborative opportunities

Marketing & distribution 14 Dec 2023

9 ways data analytics is changing the hospitality industry

Marketing & distribution 7 Sep 2023

Google Hotel Reviews: Everything you need to know

Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things...

Marketing & distribution 2 Aug 2023

The ultimate Google Hotel Ads Guide

What is Google Hotel Ads? Google Hotel Ads (GHA) is a meta search advertising solution that allows hoteliers to promote their official website prices...

Marketing & distribution 25 Jul 2023

9 marketing strategies for serviced apartments

Marketing & distribution 20 Jun 2023

Top 9 strategies on how to use TikTok in your hotel

Marketing & distribution 30 May 2023

8 most effective marketing tips for hostels to increase bookings

The most effective marketing strategies for hostels Gone are the days of traveling with a backpack and a travel guide. Modern hostel guests travel...

Industry trends 22 Feb 2023

How to get guest feedback and why it is important for your hotel?

Marketing & distribution 30 Jan 2023

The perfect guide of hotel email marketing to increase your bookings

What is hotel email marketing? Hotel email marketing is a tool that is used to communicate about your hotel brand, whether that includes...

Marketing & distribution 19 Dec 2022

How to add and list your hotel on Google

Marketing & distribution 1 Aug 2022

How can independent hotels boost their online marketing strategy?

Eight ways to improve your independent hotel marketing strategy Of course, your marketing strategy should be unique and targeted towards your ideal...

Marketing & distribution 4 Nov 2021

How can hotels use Snapchat to improve their marketing strategy?

What is Snapchat? Snapchat is without doubt one of the social media channels that has seen the most growth in the past few years, especially among...

Marketing & distribution 12 May 2021

How to create the best hotel pre-arrival emails

It’s easy to dismiss the hotel pre-arrival email as a nice to have. After all, you’ve already emailed these guests with their booking confirmation,...