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Lessons from a superstar: what can hospitality learn from Taylor Swift?
2 Apr 2024
Forging emotional connections One of the undeniable keys to Swift’s global success is her ability to form emotional connections with her fan base....
How to Message Your Hotel Guests: download the data-led guide
28 Feb 2024
It’s easy to make assumptions about what guests want. After all, we’re all guests at various points throughout the year. But one of the remarkable...
5 technologies that are transforming hotel distribution
28 Feb 2024
Top technologies applied to hotel distribution From artificial intelligence and machine learning to blockchain and big data, technological solutions
8 best hotel eCommerce strategies
2 Jan 2024
What is hotel eCommerce? So, hotel eCommerce refers to commercial transactions that are conducted electronically over the Internet. In the hotel...
Partnership marketing for hotels: maximizing collaborative opportunities
21 Dec 2023
Hotel partnerships can do wonders for your hotel's bottom line. Maximizing collaborative opportunities in your local community lets you offer...
9 ways data analytics is changing the hospitality industry
14 Dec 2023
Data analytics in the hospitality industry has come a long way. Hoteliers can now make real-time predictions and forecasts for demand and prices,...
Google Hotel Reviews: Everything you need to know
7 Sep 2023
In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to...
Top 9 strategies on how to use TikTok in your hotel
31 Aug 2023
When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is...
The ultimate Google Hotel Ads Guide
2 Aug 2023
In today's hotel industry, maximizing direct bookings is critical to increasing revenue and reducing dependence on third-party booking channels like...
9 marketing strategies for serviced apartments
25 Jul 2023
The right marketing strategy can help serviced apartments make an impact, grow and outdo the competition – all while boosting profitability. First,...
How hotel market segmentation enhances business success
27 Jun 2023
Hotel segmentation is at the heart of any successful hotel operation. It informs marketing strategy, helps tailor offers and reveals growth...
8 most effective marketing tips for hostels to increase bookings
30 May 2023
The most effective marketing strategies for hostels Gone are the days of traveling with a backpack and a travel guide. Modern hostel guests travel...
How to get guest feedback and why it is important for your hotel?
22 Feb 2023
Having a guest feedback system in place is crucial for your hotel and for your guests. For you, feedback can provide a pulse on how well your hotel...
The perfect guide of hotel email marketing to increase your bookings
30 Jan 2023
Despite all the attention social media and mobile marketing gets, direct - or hotel email marketing - remains the most powerful digital...
The perfect guide to hotel distribution channel strategy
3 Jan 2023
Understanding the best hotel distribution channels for your hotel is one of the keys to the profitability. The right mix of direct channels like your...
How to add and list your hotel on Google
19 Dec 2022
Are you looking to add your hotel on Google? Google is the place to be if you want to increase your online visibility and sales, as well as build...
How can independent hotels boost their online marketing strategy?
1 Aug 2022
Online marketing for independent hotels differs greatly from marketing for bigger chain hotels because both budget and resources are limited in...
How can hotels use Snapchat to improve their marketing strategy?
4 Nov 2021
Now more than ever, appealing to the millennial crowd is fundamental for the success of your hotel. Snapchat, Instagram, TikTok and other social...
How to create the best hotel pre-arrival emails
12 May 2021
It’s easy to dismiss the hotel pre-arrival email as a nice to have. After all, you’ve already emailed these guests with their booking confirmation,...
Top 7 hotel marketing strategies to increase your bookings
1 May 2021
What are the best 7 marketing strategies for hotels? A hotel marketing strategy should be dynamic, changing depending on the season, the year and...
Best 10 hotel social media marketing strategies in 2022
30 Apr 2021
How to create the best social media marketing strategies for hotels Creating social media marketing strategies can be done on a global level or it...
How can hotel blogging help you in your marketing strategy?
23 Apr 2021
One of the most important marketing strategies that any hotelier can put into practice and see results from is hotel blogging. A blog is one of the...
11 hotel advertising strategies to increase your online presence
12 Apr 2021
Why is advertising important for hotels? Bill Gates once said, “if your business is not on the internet, then your business will be out of business”....
How to create the best hotel booking confirmation email for guests
8 Apr 2021
Why focus on your hotel booking confirmation email? First things first: the booking confirmation email is an absolute must. If you buy something...
