Marketing & distribution

Marketing & distribution 30 May 2024

Best 15 hotel social media marketing strategies in 2024

What is a social media marketing strategy? Social media marketing is a realm of digital marketing that focuses on the strategic use of social media platforms like X, Facebook,...

Marketing & distribution 2 Apr 2024

Lessons from a superstar: what can hospitality learn from Taylor Swift?

Forging emotional connections One of the undeniable keys to Swift’s global success is her ability to form emotional connections with her fan base....

Marketing & distribution 28 Feb 2024

How to Message Your Hotel Guests: download the data-led guide

It’s easy to make assumptions about what guests want. After all, we’re all guests at various points throughout the year. But one of the remarkable...

Marketing & distribution 28 Feb 2024

5 technologies that are transforming hotel distribution

Top technologies applied to hotel distribution From artificial intelligence and machine learning to blockchain and big data, technological solutions

Marketing & distribution 2 Jan 2024

8 best hotel eCommerce strategies

What is hotel eCommerce? So, hotel eCommerce refers to commercial transactions that are conducted electronically over the Internet. In the hotel...

Marketing & distribution 21 Dec 2023

Partnership marketing for hotels: maximizing collaborative opportunities

Marketing & distribution 14 Dec 2023

9 ways data analytics is changing the hospitality industry

Marketing & distribution 7 Sep 2023

Google Hotel Reviews: Everything you need to know

Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things...

Marketing & distribution 2 Aug 2023

The ultimate Google Hotel Ads Guide

What is Google Hotel Ads? Google Hotel Ads (GHA) is a meta search advertising solution that allows hoteliers to promote their official website prices...

Marketing & distribution 25 Jul 2023

9 marketing strategies for serviced apartments

Marketing & distribution 27 Jun 2023

How hotel market segmentation enhances business success

Hotel segmentation is at the heart of any successful hotel operation. It informs marketing strategy, helps tailor offers and reveals growth...

Marketing & distribution 20 Jun 2023

Top 9 strategies on how to use TikTok in your hotel

Marketing & distribution 30 May 2023

8 most effective marketing tips for hostels to increase bookings

The most effective marketing strategies for hostels Gone are the days of traveling with a backpack and a travel guide. Modern hostel guests travel...

Industry trends 22 Feb 2023

How to get guest feedback and why it is important for your hotel?

Marketing & distribution 30 Jan 2023

The perfect guide of hotel email marketing to increase your bookings

What is hotel email marketing? Hotel email marketing is a tool that is used to communicate about your hotel brand, whether that includes...

Industry trends 3 Jan 2023

The perfect guide to hotel distribution channel strategy

Marketing & distribution 19 Dec 2022

How to add and list your hotel on Google

Marketing & distribution 1 Aug 2022

How can independent hotels boost their online marketing strategy?

Eight ways to improve your independent hotel marketing strategy Of course, your marketing strategy should be unique and targeted towards your ideal...

Marketing & distribution 4 Nov 2021

How can hotels use Snapchat to improve their marketing strategy?

What is Snapchat? Snapchat is without doubt one of the social media channels that has seen the most growth in the past few years, especially among...

Marketing & distribution 12 May 2021

How to create the best hotel pre-arrival emails

It’s easy to dismiss the hotel pre-arrival email as a nice to have. After all, you’ve already emailed these guests with their booking confirmation,...

Marketing & distribution 1 May 2021

Top 7 hotel marketing strategies to increase your bookings

What are the best 7 marketing strategies for hotels? A hotel marketing strategy should be dynamic, changing depending on the season, the year and...

Marketing & distribution 23 Apr 2021

How can hotel blogging help you in your marketing strategy?

What is hotel blogging? Hotel blogging is a realm of content marketing designed to grow your hotel’s website organically. Essentially, blogging...

Industry trends 12 Apr 2021

11 hotel advertising strategies to increase your online presence

Why is advertising important for hotels? Bill Gates once said, “if your business is not on the internet, then your business will be out of business”....

Marketing & distribution 8 Apr 2021

How to create the best hotel booking confirmation email for guests

Why focus on your hotel booking confirmation email? First things first: the booking confirmation email is an absolute must. If you buy something...